Just like a "viral video" or "retweet explosion" a product "runaway success" can't be planned.
If it happens all well and good. My comment was that MB didn't see any success and withdrew support for the B250e. Had it been better received there would have been promotion dollars and dealer rah-rah including dealer training.
As I suspected. I assumed it was to help raise the MB CAFE ratings, and balance sale of gas guzzler vehicles.
Any volume below, say, 50k units, is probably a loss. Other American brands have stayed away from specialty vehicles for that reason.
I watched the B250e factory videos on YouTube. There is a staggering investment in tooling and production line equipment, plus the development of the B250e EV bits, even given that the body and interior trim was 'borrowed' from the existing B-Klass vehicles. While the motor, battery, and EV drive system, are of Tesla design, the motor had to be adapted to FWD operation.
Human nature is to take the 'easy' way. Dealers sell the mainstream ICE cars to the average Joe (and Jo-ette) buyers.oilerlord wrote: ↑Tue Nov 26, 2019 5:19 pmIn all candor, every other dealer I spoke with hated selling them. The sales commission was basically non-existent, and just like the car buying public - salespeople really couldn't wrap their heads around a $50,000 100 mile car that takes 3 hours to fill up.
Clearly the members here love their B250e vehicles, and find value. I doubt that was true for a new B250e vehicle sticker price of $40k - $50k. Other EVs (LEAF) or Hybrid drive (PRIUS) were much less costly.
However, think back to 2014. The Tesla Model S was a hot new alternative, the Nissan Leaf Mk.I was more affordable but a bit harder on the eyes. The Nissan Leaf had soon won the 2010 Green Car Vision Award, the 2011 European Car of the Year, the 2011 World Car of the Year, and the 2011–2012 Car of the Year Japan. This had to resonate with main stream ICE brands than needed to get their hands on EV know-how in short order.
BMW created their first mass-produced zero emissions vehicle and was launched as part of BMW's electric vehicle BMW i sub-brand. The i3 debuted as a concept at the 2011 International Motor Show Germany, and production began in July 2013 in Leipzig, Germany.
From a USA point of view MB is the 'other' German car brand (VW group having suffered during 'Diesel-gate' which came to light in late 2014)
EVs are here to stay. Even in the performance class vehicles from Tesla and others are challenging ICE vehicles. While Ford brings us the Ford Mustang Mach-E cross-over SUV EV.
May you live in interesting times!
(Heading back for another hot-tub soak and some serious EV thinking)